Healthcare for people who value their time and money.

​In-Home Primary Care for individuals and families.  No insurance required.  

  • No waiting rooms.

  • No unnecessary exposure to COVID and other illnesses.

  • More time spent with providers.

  • Access to an entire team of medical professionals.

  • Patient-centered, holistic approach to your overall wellness.

  • Affordable and straight forward.

Now available in  
Amarillo and Lubbock 

Only 400 patients will be accepted so sign up today.


Comprehensive, convenient, and flexible plans to fit any budget.


Our services are provided under a Concierge Healthcare and Direct Primary Care model.  This means we provide Primary Care services without sending claims to insurance providers.  Rather, our patients pay a monthly membership fee to have Primary Care access.  


Individual - $75/Mo
Couple - $125/Mo
 - $115/Mo
Family/Household - $200/Mo

15% discount on additional and partner services.

Membership Services:

​The following outlines the services all members have access to:

  • Online Initial family history and physical assessment

  • Ongoing healthcare navigation and care coordination

  • Monthly telemedicine visits

  • Face-to-face house call appointments (We come to wherever you are, when it's most convenient!)

  • Sick labs (Strep, Flu, UA, etc...)

  • Annual adult wellness physicals

  • Annual adult wellness panels (CBC, Lipids Panel, TSH, CMP, HbA1C)

  • Annual well child visits

  • Sports Physicals

  • Annual flu shots

  • Patient portal access

Not interested in a membership and just want to see a provider?  We get it!  

We offer primary care on a per-service basis.  CLICK HERE to learn about our services.

A better healthcare experience.


No more waiting rooms!

With Choice Health Concierge Healthcare, you will never have to schedule an appointment days, sometimes weeks, in advance, then sit in a waiting room for hours before being seen.  Our members have access to the Choice Health team of healthcare professionals virtually, telephonically, and/or electronically.  If a face-to-face visit with a provider is necessary, we come to you, wherever you are, at a time that is convenient for you.

Stay home, stay safe from exposure to COVID and other illnesses, and receive healthcare from professionals who are committed to optimizing your experience.


A more personalized and patient-centered approach

We offer a very personalized and patient-centered approach.  First, we are here for you, when you need us, when it is convenient to you.  We limit the number of patients we accept to not overload our physicians and ensure that more time and focus is spent with our patients.  On average, our providers spend a minimum of 30 minutes with every patient during face-to-face visits.  


Wellness coaching, navigation, and care coordination

All Choice Health members have access to our team of professionals who work on-on-one with you to optimize your overall health and wellness.  Additionally, we work as your quarterback and keep everything in order with regard to coordinating all aspects of your care.  Healthcare can be confusing, intimidating, frustrating...All of the above.  Choice Health helps members navigate the confusing healthcare world and have a peace of mind.

Advanced medical history review and physical assessments

All members of Choice Health Concierge Healthcare receive a comprehensive medical history review and physical assessment so we can know and understand all aspects of your healthcare.  This holistic approach better prepares us to work alongside you in optimizing your overall wellness.  We want to learn all we can about and your family health history to be proactive in your health.